retail news in context, analysis with attitude

The Washington Post has a story about a Denmark supermarket called WeFood, which opened in Copenhagen last week, and "stocks only food that is past its official expiration date or unworthy of other supermarket shelves because of aesthetic imperfections and damaged packaging." The store is operated by a Danish NGO, Folkekirkens Nødhjælp, which says it "is hoping to lure shoppers of all socioeconomic backgrounds by selling its food at steep discounts - somewhere between 30 to 50 percent cheaper than other standard supermarkets."

The story says that "the new supermarket is a not-so-subtle swing at the modern food system, which often prioritizes food safety at the expense of waste. Roughly one-third of all food produced worldwide ends up in the garbage, complicating efforts to alleviate hunger around the globe. But the problem is especially pronounced in developed countries, thanks in large part to stigmas attached to unappealing fruit and vegetables and overly conservative expiration dates ... In Denmark, the unreasonable standards send 1.5 billion pounds of edible produce to landfill, undermining efforts to bring nutrition to households that struggle to put food on the table."
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