retail news in context, analysis with attitude

The New York Times has a story about concerns among Italian olive oil producers about legislation that is being considered there that "would tinker with the penalties for passing off counterfeit olive oil and its origin. If the decree passes, critics say, commercial fraud and counterfeiting would no longer be considered a criminal offense. Instead, it would be punished by a relatively light fine, effectively incentivizing the wrongdoing, the producers say."

But ... the Times also says that "like so many things in Italy, the truth of the matter is as murky as just-pressed olive oil itself, while the controversy is sizzling."

It is an intriguing story, and you can read it in its entirety here.
KC's View:
There have been so many questions raised in recent years about the quality of olive oil, and whether people are actually getting what they are paying for, that I think this story raises a lot of relevant issues. My general feeling is that laws that create loopholes for industry are not, in the long run, doing industry any favors. All they do is allow companies to cut corners in ways that are not fair to shoppers ... and that eventually comes back to bite those companies in critical anatomical places.