retail news in context, analysis with attitude

The Oregonian reports that California-based In-N-Out Burger pledged this week "to stop serving beef that was raised with most antibiotics."

While no timeline has been established for the shift, the company said the announcement is designed to push suppliers to "speed up the process."

The story notes that "In-N-Out already boasts using fresh ingredients whenever possible. The ground beef is never frozen, and the fries are hand-cut. However, a growing number of advocates are saying that is not enough. This time, CALPIRG Education Fund, Friends of the Earth, the Center for Food Safety and other groups joined together to pressure In-N-Out Burger, which has a fervent following."

Companies such as Chipotle and Subway have made similar declarations.
KC's View:
The thing about the Oregonian story that I found to be most heartening was something I did not know ... that In-N-Out is coming to Oregon.

Yippee.