Published on: March 7, 2016by Kevin Coupe
Sometimes, even when Whole Foods tries to make things more convenient for its shoppers, it can't get a break.
Last week it happened when one of its stores offered pre-peeled oranges wrapped in plastic. That may sound convenient ... but one of its customers questioned the retailer's environmental priorities, tweeting a picture with the message, "If only nature would find a way to cover these oranges so we didn't need to waste so much plastic on them."
Fortune notes that the tweet "was favorited and retweeted over 60,000 times and written about in various online publications. While many people agreed with her that it was a complete and unnecessary waste of plastic, and therefore environmentally irresponsible, others did argue that the pre-peeled product is necessary for certain consumers, particularly the elderly and disabled."
Regardless, the story says, the decision to peel oranges and wrap them in plastic seemed surprising, considering Whole Foods has "environmental stewardship" as a core value.
Whole Foods didn't even fight back. The same day, it tweeted, "Definitely our mistake. These have been pulled. We hear you, and we will leave them in their natural packaging: the peel."
Chalk it up to the persuasive power of social media.
It is an Eye-Opener.
- KC's View: