retail news in context, analysis with attitude

Bloomberg has numbers from Kantar Worldpanel saying that during the 12 weeks ending February 28, Tesco's sales were down 0.8 percent, Sainsbury's sales were up 0.5 percent, Asda's sales were down four percent, and William Morrison's sales were down 3.2 percent.

On the other hand, the story says, "Aldi’s sales rose 15 percent, while Lidl’s rose 19 percent."

However, the story notes that the numbers suggest that Tesco, Sainsbury, Asda and Morrison's could find "some respite" in the numbers, since they are not as bad as they've been in past periods.
KC's View:
One person's respite is another person's competitive morass. If these grocers see these numbers as any sort of good news, then they are engaging in a first class rationalization. And, as Jeff Goldblum's character in The Big Chill tells us, rationalizations are more important than sex ... after all, when was the last time you got through the day without a good rationalization?