retail news in context, analysis with attitude

The Los Angeles Times reports that Whole Foods "has signed agreements with SolarCity and NRG Energy Inc. to install rooftop solar units at up to 100 stores and distribution centers." The locations are in nine states, though the companies have not yet disclosed specifics.

The story notes that Whole Foods currently "has rooftop solar installed at 20 stores," and that "a store's rooftop solar unit can generate about 5% to 20% of the yearly electricity that store needs."
KC's View:
A decision that is entirely consistent with its brand. No argument here.