Reuters reports that discounter Aldi "is expanding the range of products available on its British website for home delivery by adding non-food items such as electrical goods and garden tools."
Aldi only has been offering customers an online shopping alternative for about two months, and the company says it currently is attracting about one million users a week. However, it is not offering its regular food lines for sale online, but rather is just using its website to offer wine by the case and so-called "Specialbuys." The company has said that it would not be economically feasible to sell groceries online.
Aldi only has been offering customers an online shopping alternative for about two months, and the company says it currently is attracting about one million users a week. However, it is not offering its regular food lines for sale online, but rather is just using its website to offer wine by the case and so-called "Specialbuys." The company has said that it would not be economically feasible to sell groceries online.
- KC's View:
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E-grocery may not be economically feasible for Aldi on its own, but I have to believe that if they could figure out a partnership with some larger entity, its stores could serve as effective and efficient collection points. I don't have any inside information, but I think it might be an interesting construct.
