retail news in context, analysis with attitude

In Southern California, the Daily Breeze reports on a newly renovated Goodwill Store that it describes as being a kind of "second-hand version of an Urban Outfitters meets Anthropologie," redesigned after decades so that it will "attract trend-driven spenders and make the most of donations from affluent beach city households."

They've even renovated the name, calling it "Edgar & James: A Curated Collection by Goodwill," after Goodwill’s founder, Edgar James Helms. The store "will offer hand-selected men’s, women’s and children’s apparel, shoes, accessories and home goods in a transformed space with exposed brick walls, hardwood floors, industrial fixtures and even a sliding barn door."

COO Julie Dover describes the store as “a beautiful combination of industrial farmhouse and urban chic."
KC's View:
Wow. Even Goodwill.

Best I can tell, the new store doesn't yet have a dedicated website. Yet. But that'll probably be the next step.