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Marketing in the UK has a report that Tesco CEO Dave Lewis seems to be sanguine about his company's prospects now that Amazon has made a deal with William Morrison Supermarkets to deliver groceries to British consumers.

"If as a marketer you sit there fearing the idea that somebody might enter your market, you're halfway done ... Competition will make us stronger. Bring it on," Lewis says.
KC's View:
Perhaps, being a Brit, Lewis is not familiar with the baseball movie Bull Durham, which is a source of great business wisdom. In this case, the relevant scene is when Crash Davis tells Ebby Calvin "Nuke" LaLoosh, "You gotta play this game with fear and arrogance."

Nothing wrong with a little fear. It is being paralyzed by fear that it becomes a problem.

Sounds like Lewis has the arrogance piece down, though...