retail news in context, analysis with attitude

The Dallas Morning News reports that "starting this summer, Kroger will bring its ClickList online ordering and pickup at the store service to Dallas and Houston. By the end of the year, about 20 local Kroger stores will be equipped to handle ClickList orders from 40,000 items in a store."

According to the story, "Kroger has said that online represents about 8 to 10 percent of its business," with forecasts suggesting "that will double over the next three to five years." The company says that "the service is being demanded by two growing demographic groups: the soccer moms who don’t want to drag two kids into the store, and the elderly who would rather have someone else do their shopping."
KC's View:
It is striking that Kroger seems to believe that e-commerce could be as much as 20 percent of sales by 2020 or so. And this from a company that I thought for a long time was moving too slowly in this venue.

Silly me. They weren't moving slowly. Just with deliberate speed and strategic savvy.