retail news in context, analysis with attitude

• Monetate, which describes itself as an "experience marketing platform for brands worldwide," is out with a new Ecommerce Quarterly report saying that return shoppers spend significantly more than first time shoppers on websites.

During Q4 2015, for example, the study found that "despite making up less than half of all ecommerce sessions (48 percent), returning visitors spent nearly $5.3 billion online – almost twice as much money as new visitors spent during the same timeframe ($2.7 billion) ... In Q4 2015, returning visitors, on average, added an item to their cart 15 percent of the time; new visitors, on average, added to their cart roughly 8 percent of the time."
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