business news in context, analysis with attitude

by Kevin Coupe

The Cincinnati Business Courier has a story saying that the Wolverine himself, Hugh Jackman, stopped by Kroger headquarters in Cincinnati to pitch them on carrying his Laughing Man Coffee & Tea in its various banners.

The story notes that "Jackman created Laughing Man after he met a young Ethiopian coffee farmer named Dukale while he was working on a documentary for humanitarian group World Vision. The free-trade organization is designed to donate all of its earnings from coffee and tea to a foundation that helps farmers and their families."

While there are two Laughing Man cafes in New York City, and a deal has been signed to put the product in Keurig's K-Cups, "a deal with Kroger would give it a big break as it would appear in more than 1,800 stores across the country," the story says.

So, considering Jackman's film celebrity, one has to figure that this may have been a more heavily staffed get-together at Kroger than might be typical for a buying meeting.

And considering Jackman's popular film persona as Wolverine, the muscular and sometimes cranky mutant superhero with retractable claws, one has to wonder who exactly would tell him "no."

I'm guessing Laughing Man Coffee & Tea will be in every Kroger store by summer. And it'll be an Eye-Opener. Literally.
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