retail news in context, analysis with attitude

The Wall Street Journal reports that Target Corp. is increasing its minimum wage across the US to $10 per hour as it faces "growing competition for lower wage workers."

The story notes that "the new hourly rate will match the minimum implemented earlier this year by rival Wal-Mart Stores Inc. for most U.S. workers. Target boosted starting pay to $9 an hour in 2015, after a similar increase by Wal-Mart."

The Journal also writes that "Target has resisted publicly commenting on introductory wages for its employees. Instead, company executives have said that Target pays competitively and adjusts wages based on the local market. For instance, in high-cost areas like New York and Los Angeles, starting hourly wages are already above $9."

The move also comes as states such as New York and California and some municipalities have begun legislating phased-in minimum wage increases to as much as $15 per hour.

The Journal notes that "the higher introductory pay rates have come with some challenges at retailers, with some longer tenured employees bristling at the fact that new hires now make an hourly rate that took them years to attain."
KC's View:
I've never really understood the objections by longer tenured workers. After all, if they've been someplace a long time, it is a pretty good bet that they've gotten raises. (If they haven't, that's another issue.) It seems to me that people need to accept that the world changes, and that minimum wages go up. To resist this reality strikes me as petty.