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Internet Retailer has a story about how 75 percent of all online sales in the baby products category are taking place on three sites - Amazon, Walmart and Target.

Amazon accounts for 43 percent of these sales, while Walmart has a 23 percent market share and Target has 18 percent.

The story also notes that "e-commerce accounts for 20% of all sales in the $30 billion baby products market, far outstripping the 2% penetration for all consumer packaged goods, reports a new study from consumer research firm TABS Analytics."
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