retail news in context, analysis with attitude

• The Seattle Times reports that Amazon "has sued several operators of websites that sell fake reviews of products for posting on the retail giant’s online store ... The lawsuit is part of Amazon’s efforts to protect the value of customer reviews, one of the features that have helped turn the site into the world’s top e-commerce destination."

According to the story, "Amazon says that only a small minority of reviews are fake. But rooting them out is a task worthy of Sisyphus, the Greek king condemned by the gods to keep pushing a rock up a steep hill, only to see it fall back down again and again."
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