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• The same week as Walmart announced that it is dropping the Wild Oats brand of natural and organic food, Money reports that "Walmart is simultaneously getting rid of another, markedly different food brand with the phasing out of Price First, an ultra-basic, low-cost in-house label featuring the plainest of plain blue packaging."

The story suggests that "the Price First and Wild Oats brands failed to resonate with shoppers enough for Walmart to keep them around. The death of Price First won’t come as a surprise to early skeptics, who criticized the bare-bones aesthetics in the packaging."

So while Walmart remains committed to expanded natural and organic foods and to a low-price image in its stores, it will seek more cost-effective and resonant ways to do so.
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