Published on: May 5, 2016
This commentary is available as both text and video; enjoy both or either ... they are similar, but not exactly the same. To see past FaceTime commentaries, go to the MNB Channel on YouTube.
Hi, Kevin Coupe here and this is FaceTime with the Content Guy, coming to you this morning from Los Angeles, California, and the Grand Central Market, which has been operating here since 1917.
The Grand Central Market is a great example of how food companies can differentiate themselves. There are a ton of vendors here, selling bread, pasta, cheese, coffee and beer. There's even a place right by the front door that is cooking an entire pig inside an enormous pot. (I'm posting some pictures underneath the video box.)
As I record this video, it is a Sunday morning, and there are more than 100 people lined up to buy eggs sandwiches at a place called Eggslut, which started out as a food truck and now has a bricks-and-mortar location here and one scheduled to open soon in Venice, out by the beach.
In the food business, if you want to compete, good and great food can be the great differentiator. Even just the perception of good and great food can be a great differentiator.
Here, at Eggslut, people have decided that the egg sandwiches are good enough or different enough or maybe just cool enough that it worth lining up for them ... and maybe, because they're doing so, they'll be a little cool, too.
I'm talking about egg sandwiches here ... made with just enough creativity and marketed with just enough savvy to get people talking and lining up and eating. It's not just an egg sandwich. It is an EGG SANDWICH.
In the food business, if you want to compete with big box stores or online retailers, that's how you make a difference. That's how you move the needle. That's how you attract customers. That's how you succeed.
That's what is on my mind this morning, and as always, I want to hear what is on your mind.
- KC's View: