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The New York Times has a story about Whole Foods' first "365" store in the Silver Lake section of Los Angeles, which is scheduled to open in just two weeks.

An excerpt:

"On Wednesday, Jeff Turnas, the president of 365, gave a tour of the store, which feels like a sort of foodie playroom. Shelves, racks and refrigerated cases are splashed with bright primary colors and surrounded by exposed insulation and polished concrete floors. All the fixtures are low profile — the highest shelving rises just 72 inches. Electronic terminals are lined up, ready to accept orders.

"Instead of a human sommelier, there’s Banquet, a wine app developed especially for 365 stores by Delectable. Want a bottle of special Frankies olive oil for $9.99? That’s a so-called green-and-gold product, the name for goods procured and sold exclusively at 365 and only temporarily available."

The story notes that 365 "does not have a tattoo parlor. Nor is it merely a stripped-down Whole Foods. Instead, it’s more like what Old Navy is to the Gap, or Madewell to J.Crew."

You can read the entire story here.
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