retail news in context, analysis with attitude

The Wall Street Journal reports that the American Beverage Association has failed to get a court order that would've prevented the implementation of a new rule in San Francisco requiring "health warnings on advertisements for soda and other sugar-added drinks," and so the rule will go into effect on July 25.

Specifically, the rule will require billboards and other advertisements to include the following disclaimer: “WARNING: Drinking beverages with added sugar(s) contributes to obesity, diabetes, and tooth decay. This is a message from the City and County of San Francisco" ... The San Francisco ordinance would require the health warnings to cover 20% of public advertisements in the city, including posters and bus shelters. The warnings wouldn't be required on television or radio ads or on beverage packaging or menus."

The Journal story goes on to say that "the San Francisco ruling comes as more politicians and regulators seek to curb consumption of sugary drinks to help curb rising obesity and diabetes rates. Such measures have the support of a growing number of public health officials and are being challenged by the beverage industry, which is worried that it is being singled out like the tobacco industry."
KC's View:
I think that even though many will argue that this is unnecessary governmental interference, I have no problem with this rule. After all, soft drink companies spend billions on ads that create a fantasy around the consumption of their products ... just like most companies do about the products they sell ... and so these may be the most truthful words in the ads.

Though I must admit that it seems like San Francisco tends to reach these conclusions earlier and more often than almost anybody else.