retail news in context, analysis with attitude

The last time I did a story about Walter's Hot Dogs, I was standing in a flurry of snowflakes, marveling at the line that formed despite the lousy weather. This time around, the weather is better, the occasion is different ... but the lesson no less important to marketers.

While I usually provide a text version of my video commentaries, every once in a while I don't ... just because I think it is better for actually seeing and hearing it. For some reason, Walter's seems to be a subject that lends itself best to this approach,

I will tell you the general subject though. It is about brand resonance - how to create it, sustain it, and make it cross generational lines.

Enjoy.

To see past FaceTime commentaries, go to the MNB Channel on YouTube.

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