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Reuters reports that local news reports are saying that Amazon plans to expand its Amazon Fresh delivery service to Berlin and "plans to work with 15 partners to start delivery of fresh food in the German capital in the fall ... Germany is already Amazon's second-biggest market outside the United States, but grocery e-commerce has been slow to take off as the country has a high density of food stores and the dominant discounters Aldi and Lidl have been slow to go online."

Amazon is not officially commenting on the report.

It was just this week that it was reported that Amazon plans to begin rolling out Fresh to new markets, including Boston and the UK, after 18 months during which it did not enter any new markets - but apparently was working to get the service ready for major expansion.

The Reuters story notes that "management consulting firm A.T. Kearney expects e-commerce will account for 3 percent of Germany's grocery market by 2020 - up from just 1 percent now."
KC's View: