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Amazon announced this morning that its Prime members in Atlanta and Miami now will be able to order free one-hour delivery of food from local restaurants in those cities.

"Using the Prime Now mobile app or by visiting the new Prime Now website," Amazon says, customers "can view participating restaurants, browse menus, place orders, track the status of their delivery, and watch as their delivery driver travels from the restaurant to the delivery address in real time."

Other cities with Amazon Restaurants service include New York, Los Angeles, Chicago, San Diego, Dallas, and Portland, Oregon.
KC's View:
One has to see this as part of the broader efforts by Amazon to establish an ecosystem ... the first, best, most natural choice for pretty much everything. It doesn't mean one will always choose Amazon, or that it'll even be the best choice ... but it always wants to be part of the conversation.

Isn't that what every retailer wants?