retail news in context, analysis with attitude

Marketing Land reports that a new survey from cross-channel marketing platform Signal says that "about 42 percent of US online shoppers will make Amazon.com their primary holiday gift destination in 2016."

While "forty percent specifically said Amazon won’t be their main holiday shopping site, while about 16 percent answered 'I don’t know' — that’s almost an additional one-fifth of shoppers that could use Amazon.com above all other e-commerce sites this holiday season."

The story goes on to report that "Signal says US consumers have three main reasons why they prefer Amazon over other e-commerce sites: 50 percent said shopping at Amazon is easy; 36 percent prefer Amazon because they’re Prime members; and 29 percent said they like Amazon’s product reviews and recommendations. Further down the list were Amazon’s prices and selection."
KC's View:
And the ecosystem now seems to be decked with boughs of holly. 'Tis the season for Amazon to be happy.