retail news in context, analysis with attitude

There is a piece in the New York Times worth take a look that focuses on the purchase by Unilever of Dollar Shave Club for $1 billion, and why this means that "every other company should be afraid, very afraid."

The argument is that "the deal anecdotally shows that no company is safe from the creative destruction brought by technological change. The very nature of a company is fundamentally changing, becoming smaller and leaner with far fewer employees." And, the Times writes, "The state of play creates the potential for mass and creative disruption." Of anybody, by anybody.

In the current environment, "expect more start-ups in disruptive areas," the Times writes. "Expect more old-line companies to find themselves on their back feet, compensating by paying outsize, sometimes incredulous sums for breakthrough competitors. And expect more enormous investment in all things new as the old companies without unique assets struggle to compete."

You can read the entire story here.
KC's View: