retail news in context, analysis with attitude

bfresh, the Ahold Delhaize-owned, fresh food-oriented urban format, said that it will open its newest store in Brighton, Massachusetts, on August 19, and that the new store will feature both an expanded grocery selection and more grab and go options.

This will turn bfresh into a two-store division, but it is, of course, not the second store opened by the company. The second store was in suburban Fairfield, Connecticut, but was closed after traffic and sales proved to be disappointing.
KC's View:
It may seem counter-intuitive, but I actually saw the Fairfield closing as a positive development for bfresh ... it showed that the company was willing to fail fast and fail forward ... it learned something important about the format's relevance to different markets ... and it cut its losses and moved on. Those are all important things for companies to do ... as Jimmy Buffett sings, you have to "breathe in, breathe out, move on..."

I'm also interested to see how the bfresh experiment plays out now that the Ahold-Delhaize merger has been completed. Does management see this as an approach to be emulated - creating a series of skunkworks that can try new things, develop new concepts and offerings, and looks for new ways to be relevant to a changing consumer? Because bfresh seems to me to be about effectiveness, not just efficiency ... and that's where Ahold Delhaize has to go.