retail news in context, analysis with attitude

The Minneapolis /St. Paul Business Journal reports that Coborn's is launching a new meal kit service with a 'To The Table" offering described as "a fresh meal kit service with a seasonally rotating menu."

The story says that the service is offering "eight meals that serve two people, ranging from $17 grilled margarita pizzas to $29 for Hereford top sirloin steaks ... Unlike Blue Apron, To the Table customers don’t have to subscribe to at least two meals per week. They can add meal kits onto their normal grocery orders at no extra charge besides the normal $4.95 for next-day delivery and $9.95 for same-day delivery."
KC's View:
I think we are going to see a lot more of these experiments, as traditional retailers test concepts and try to assess how sustainable the whole meal kit business may be. I approve.