retail news in context, analysis with attitude

New York magazine reports that New York State has developed its own proprietary sourcing label that will allow fruits and vegetables from the state to be labeled as "New York State Grown & Certified."

According to the story, "Farmers interested in participating will have their facilities inspected by health and agriculture officials, and anyone who meets the standards for food safety and enviro-sustainability will get to label fruits and vegetables with a special stamp."
KC's View:
I think this plays right into consumers' growing desire to know more about their food - what's in it, and where it has come from. Very smart.