retail news in context, analysis with attitude

The New York Times reports on a new Pew Research Center study saying that "sixty-five percent of adults in the United States said they had read a printed book in the past year, the same percentage that said so in 2012. When you add in ebooks and audiobooks, the number that said they had read a book in printed or electronic format in the past 12 months rose to 73 percent ... Twenty-eight percent said they had opted for an ebook in the past year, while 14 percent said they had listened to an audiobook."

The story goes on: "The 28 percent who said they had read an ebook in the past year has remained relatively steady in the past two years, but the way they are consuming ebooks is changing.

"The Pew study, based on a telephone survey of 1,520 adults in the country from March 7 to April 4, reports that people are indeed using tablets and smartphones to read books. Thirteen percent of adults in the United States said that they used their cellphones for reading in the past year, up from 5 percent in 2011. Tablets are a similar story: 15 percent said that they had used one for books this year, up from 4 percent in 2011. While 6 percent said they read books only in digital format, 38 percent said they read books exclusively in print. But 28 percent are reading a combination of digital and printed books."
KC's View:
The most important line of the story is this one - that "voracious readers are happy to take their text however they can get it."

And that's the most important lesson for any business that is faced with digital options ... you have to do your best to provide your content, whatever it is, to consumers in ways that they find relevant. Ignore that at your own peril.