retail news in context, analysis with attitude

by Kevin Coupe

It is a nice synergy that, coming after Michael Sansolo's column this morning about reaching across generations to gain greater knowledge, this morning's Eye-Opener concerns an event that Amazon sponsored in Seattle to do sort of the same thing.

It was the company's first "Bring Your Parents To Work" day.

According to the Washington Post, "In a twist of the decades-old 'bring your son/daughter to work' day that has been popular for thousands of companies, Amazon opened up its doors to the parents of its employees last week. And it turned out to be a hit. More than 5,000 parents attended the event at its Seattle-area headquarters, some from as far away as China and India. Mom and dad got the chance to explore special exhibits, listen to speakers, have a bite of lunch, ask questions about their child’s workday and, of course, check out all the latest company initiatives, from drone-delivery to warehouse robotics."

While Amazon joked that it hoped the day would encourage employees to clean up their desks, the fact is that not only does such an event serve to impress employees' parents, but also connect them to the company's vision and strategic implementation.

It isn't the kind of thing that Amazon had to do ... but it was a very smart idea.

And an Eye-Opener that perhaps more companies ought to emulate.
KC's View: