retail news in context, analysis with attitude

Accenture is out with its 10th annual Holiday Shopping Survey, making the following predictions:

• "Forty-four percent of shoppers plan to spend more on their holiday shopping in 2016."

• "Seventy-two percent of shoppers would be enticed by promotions or coupons to shop at a store they have not used in the last year."

• "Shoppers are open to sharing personal information and shopping preferences with retailers in order to receive personalized offers."

• "Webrooming and showrooming will be especially prevalent among U.S. shoppers with 81 percent planning to participate in each, an increase on 2015."

• "Purchasing online with in-store delivery/pick up is most popular benefit among shoppers. Seventy-one percent said they are likely to purchase additional items during their in-store visit."

• "Sixty-two percent of consumers cited shipping costs as the main frustration keeping them from purchasing more goods online, while long queues is the main frustration keeping consumers from purchasing more goods in-store."

• "Seventy-two percent plan to do Thanksgiving Day/Night shopping online, also the dominant channel for Black Friday (cited by 64 percent of respondents)."

• "The vast majority (84 percent) of shoppers this year said they check Amazon.com before looking or buying elsewhere."
KC's View:
The advantage of having adult children is that one can focus on finding one or two great presents, and the challenges of actually going to stores are a little less daunting. But if I had little kids, I think I wouldn't just be part of the vast majority that checks Amazon first, but also the percentage that doesn't necessarily check anywhere else.