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Jack Kofdarali, president of Southern California-based convenience store operator J&T Management as well as the chairman of the National Association of Convenience Stores (NACS), said yesterday the he believes that "food is our future," though he conceded that c-stores will "have to fight for customers in an already crowded marketplace."

That fight, he said, will include having "to tell our story and correct misperceptions about our offer. And we’re going to have to address an increasingly long list of regulations that stand in our way—whether related to food or our other products.”

The comments were made at the annual NACS Show, taking place in Atlanta this year.

Kofdarali said that retailers that have adopted this approach have found success. “Their focus is not just on food made fast, but on food that is really good—both in taste and in quality,” he said. “And here’s the most important thing: It’s making them money.”
KC's View:
It has been an article of faith around here for a long time that c-stores were going to focus more and more on food and become far more effective competition with the supermarket industry. The fact is that more and more, consumer don't think about format ... they think about the stores that are relevant to their needs and desires. And it seems to me that an increasing number of c-stores have figured that out and are improving their offerings.