retail news in context, analysis with attitude

Yesterday, MNB took note of a Washington Post report saying that Amazon, having made a major push into the fashion business, apparently can make one relatively significant claim. Slice Intelligence, the e-commerce analytics firm, says that Amazon apparently has become nation's top seller of leggings with 11.6 percent of US purchases; Nordstrom, at number two, has 10.8 percent.

"Amazon also is doing pretty well in the denim business - it ranks third nationally with a 9.3 percent market share, behind only Old Navy and Nordstrom, and ahead of Gap, Macy’s, Kohl’s and Levi’s. The story notes that leggings and denim are seen as a potential indicator for how Amazon may be performing in other apparel categories."

There is a major goof in my reporting of this story ... I accidentally left out an important word.

In fact, the Post reported that Amazon apparently has become nation's top online seller of leggings.

The numbers reflected online sales of denim and leggings, not total sales.

Thanks to MNB reader Dana Probst for pointing this out to me. I think the story remains interesting and instructive about Amazon's marketing power, but the difference between total sales and online sales is significant.

Mea culpa, mea culpa, mea maxima culpa.
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