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Tech Crunch reports this week that "Only a month after Google expanded its home delivery service, Google Express, across a wide part of the Northeastern U.S., the company is today bringing its Amazon competitor to a number of new states in both the Southeast and Northwest. As of today, Google Express is launching in portions of Alabama, Kentucky, Utah, Florida, Georgia, North Carolina, South Carolina, Tennessee, Idaho, Montana, Oregon, and Washington.

"With these added regions, Google Express will now reach 70 million more people, the company says. Combined with the markets where the service was already live, Google Express today covers around 90 percent of the United States."

Among the companies using Google Express as a platform on which to build an e-commerce strategy are Costco, Whole Foods, Kohl’s, PetSmart, Sur La Table, Fry’s, Road Runner Sports, Walgreens, L’Occitane, Payless ShoeSource, and Guitar Center.

The story notes that "While Amazon makes same-day delivery a perk for its Amazon Prime members, that requires customers to subscribe to Amazon’s $99 per year membership program. Google instead lets shoppers choose between buying a $95 annual membership, or paying a delivery charge of $5 (or more, at times.)

"Google Express shoppers also have to abide by store minimums, which are typically around $15 but can be as high as $35."
KC's View:
This is just one of a number of stories we have this morning about how e-commerce is growing and expanding in the US. It is a remarkable confluence, and speaks to how this concept gaining mainstream appeal, and not just because of Amazon.

Read on...