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Kroger said yesterday that the number of its stores offering its ClickList click-and-collect e-grocery service now stands at more than 300, with even greater expansion planned in 2017, according to an article in Investopedia.

Tim McGurk, a Kroger spokesperson, is quoted as saying, “A wide demographic of customers use the service but it seems especially popular for young families, busy professionals, and individuals with mobility issues. There are several options for online grocery shopping, but Kroger customers can choose from up to 40,000 items, including fresh produce, meat, seafood, and deli items. We believe this variety of fresh products sets ClickList apart from other services.”
KC's View:
The key here is the "young families" reference ... because these folks have largely grown up in a world where technology dominated their lives, and there is no reason to expect that once they have kids they're going to go back to the shopping habits of their parents and grandparents.