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The National Retail Federation (NRF) is estimating that there are "59 percent of Americans – an estimated 137.4 million people – planning to or considering shopping during Thanksgiving weekend."

The survey found that "21 percent of weekend shoppers plan to shop on Thanksgiving Day, nearly the same as last year’s 22 percent. But Black Friday will remain the busiest day of the holiday weekend with 74 percent planning to shop that day, the same as in 2015. A substantial 47 percent are expected to shop on Saturday; of those shoppers, 24 percent say they will be doing so specifically to support Small Business Saturday, up from 22 percent last year. On Sunday, 24 percent expect to shop. According to the survey, 77 percent of 18 to 24-year-olds and 76 percent of 25 to 34-year-olds plan to shop over the weekend."

And, "36 percent of consumers say they plan to shop online on Cyber Monday, up from the 34 percent in 2015."
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