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Internet Retailer reports that "a new look at web traffic patterns between Thanksgiving and Cyber Monday shows that total visits to the top 100 shopping sites increased 14% during the period compared with last year."

If there is bad news in this number, the story says, it is for anyone competing with Amazon - because that's where the lion's share of the gains seemed to go.

Here's how Internet Retailer frames the story:

"A look at total visits to Internet Retailer’s list of Top 100 holiday-oriented shopping sites during the five-day period between Thanksgiving and Cyber Monday (the Monday after Thanksgiving), shows that consumers worldwide visited these sites a total of 1.41 billion times. That’s a 14.3% increase compared to 1.23 billion visits during the comparable five-day period last year.

"However, comprised 57.6% of that growth, as the site experienced 101.6 million more visits from desktop and mobile users this year than last year. That’s nearly 10 times as much incremental traffic generated by the next highest gainer, Best Buy Co. Inc. (No. 12). Consumers visited 10.8 million more times from Thanksgiving to Cyber Monday this year versus last year."

In addition, the story says that Amazon accounted "for more than 75% of all gains on mobile web traffic for the 100 holiday merchant sites" that it tracks.

You can read the entire analysis here.
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