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Following the decision by Kellogg's to pull its ads from the controversial alt-right Breitbart website, saying that its approach does not synch with the company's values, Breitbart is firing back.

Not satisfied with just calling Kellogg's decision un-American, Breitbart is now calling for a boycott of the company's products.

Here's the statement issued by Breitbart on its site:

"Kellogg’s offered no examples of how Breitbart’s 45 million monthly readers fail to align with the breakfast maker’s values. Indeed, the move appears to be one more example of out-of-touch corporation embracing false left-wing narratives used to cynically smear the hard working Americans that populate this nation’s heartland.”

And Breitbart News Editor-in-Chief Alexander Marlow issued the following statement:

"“Breitbart News is the largest platform for pro-family content anywhere on the internet ... We are fearless advocates for traditional American values, perhaps most important among them is freedom of speech, or our motto ‘more voices, not less.’ For Kellogg’s, an American brand, to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice. They insult our incredibly diverse staff and spit in the face of our 45,000,000 highly engaged, highly perceptive, highly loyal readers, many of whom are Kellogg’s customers. Boycotting Breitbart News for presenting mainstream American ideas is an act of discrimination and intense prejudice. If you serve Kellogg’s products to your family, you are serving up bigotry at your breakfast table.”
KC's View:
To begin with, I have no idea what Marlow is drinking with his morning cereal. But it would probably be a good idea to switch to decaf.

This is a bully who is looking for a fight. His arguments are absurd. Kellogg's isn't blacklisting Breitbart ... it is simply choosing to advertise in other places where they think their message fits better.

If a company decides not to advertise someplace other than MNB, I don't take offense. I just assume that they found a better fit, and I wish them the best of luck. I know that MNB's editorial approach isn't for everyone, and I respect the decisions that every company has to make. My job is to do the best I can in terms of content, and hope that readers will read it and sponsors will follow them. Not get all whiny when someone decides not to advertise on MNB.

I'm also amused by the claim that Breitbart is the "largest platform for pro-family content anywhere on the internet."

Again, some Breitbart headlines: “Birth Control Makes Women Unattractive and Crazy." “Hoist It High And Proud: The Confederate Flag Proclaims A Glorious Heritage." "There’s No Hiring Bias Against Women In Tech, They Just Suck At Interviews.”

Actually, I'm not amused. And I just have to say this:

Not my family.

One other thing.

I'm buying some Frosted Flakes and some Special K today. (I may also, just on principle, order a Diet Pepsi, wear my New Balance sneakers, and figure out a way to order something from GrubHub.)