retail news in context, analysis with attitude

by Kevin Coupe

Call it yet more evidence of the power of private label.

Variety reports that Netflix has decided to more than double the number of hours of original programming it produces and offers in 2017, to around 1,000 hours.

And “that’s a conservative measure right now,” says Ted Sarandos, the company's chief content officer.

Variety writes that "Sarandos reiterated Netflix’s previous guidance that the company plans to spend about $6 billion in 2017 on content on a profit-and-loss basis, up from $5 billion in 2016. With the boost in production on originals, that will take up a bigger chunk of the overall content budget, and Netflix execs have said they’re aiming to have originals represent 50% of the content on its service."

It is an article of faith around here that companies succeed or fail based on well they execute around the things that make them different from the competition, not the things that make them similar.

I think what Netflix - a company that started our renting movie DVDs over the internet - is doing is a great example.

It is an Eye-Opener.
KC's View: