retail news in context, analysis with attitude

Bloomberg reports that the US Department of Agriculture (USDA) says that "it plans to update rules for labeling the nutrition content of meat and poultry products to better align with Food and Drug Administration labeling regulations released in May.

"The Agriculture Department’s proposed rules issued Dec. 1 would revamp the nutrition labels for meat, poultry and eggs, changing both their appearance and content. The USDA said the new rules are necessary to ensure consistency in how nutrition information is presented across the food supply ... The USDA proposal would update the list of nutrients that are required or permitted to be declared. For example, the rule would remove the requirement to declare 'calories from fat,' but require the declaration of 'added sugars,' vitamin D and potassium, similar to the FDA rule. The rule would also lower the value used for calculating the percentage of daily intake for sodium from 2,400 milligrams to 2,300 milligrams."

There is some political context for these proposed changes: "The move comes amid uncertainty about whether the broad changes to nutrition facts and restaurant menu labeling rules put in place over the past few years will survive under the Donald Trump administration. Some Republican lawmakers have opposed the new disclosure requirements, calling them a regulatory overreach, and have introduced amendments to appropriations bills that would block them."
KC's View:
I've been consistent about this issue pretty much from the first day I did MNB - that companies are best served providing consumers with as much information as possible in the most usable possible context and form. Companies should not think about the information they'd rather not provide, but rather about how they can best inform shoppers.