retail news in context, analysis with attitude

Internet Retailer reports that Target's third quarter online sales "increased 21% year over year and accounted for 3.5% of total sales. Fulfillment from stores and in-store pickup play a growing role in Target’s strategy, executives say."

According to the story, "The number of stores from which the retailer ships orders has more than doubled in the past year to more than 1,000, or at least 55%, of its 1,802 stores compared with 460 during the 2015 holiday shopping season, chief operating officer John Mulligan told analysts Wednesday on the retail chain’s third quarter fiscal 2016 earnings call."

The Internet Retailer story goes on: "Shipping online orders from stores isn’t the only way Target’s retail locations will play a role in fulfilling online orders, however. The retail chain is placing a greater emphasis on buy online, pick up in store service this holiday season, remodeling 80 of its stores so they have a designated online order pickup section at the front of the store. The retail chain also will have employees assigned specifically to fulfill online orders in 325 of its stores."
KC's View: