retail news in context, analysis with attitude

• The International Business Times reports that the US Department of Agriculture (USDA) is partnering with a number of retailers on a two-year pilot program that will allow online retailers to accept food stamps.

According to the story, the plan "will give families participating in the families participating in the Supplemental Nutritional Assistance Program (SNAP) the ability to order groceries online and have them delivered to their doorstep. The program, which will launch during the summer of 2017 and run for two years, will be available to SNAP participants in Maryland, New Jersey, New York, Pennsylvania, Oregon, Washington and Iowa.

"Amazon, FreshDirect, Safeway, ShopRite, Hy-Vee, Hart's Local Grocers and Dash's Market are all partaking in the program. The firms selected for the pilot program represent a wide variety of options, ranging from national retailers to regional grocery chains and local offerings."
KC's View:
This works for me. It actually means that a USDA program will be operating on a wavelength consistent with the way the world actually works.