retail news in context, analysis with attitude

Nielsen is out with a new survey looking at the global e-commerce, concluding that more than 93 percent of respondents said they've shopped online, "perhaps not surprising, given that the findings are based on internet-connected consumers." Still, the survey says, the number is significant because "not only does it speak to how pervasive online shopping is among the growing online population, but it also provides an insightful view into purchase behaviors that will only accelerate as internet penetration grows."

The survey goes on: "More than half of global respondents in the online study say they’ve purchased fashion products (58%) or travel products or services (55%) online, and half say they’ve purchased books, music or stationery ... nearly four in 10 global respondents (38%) say they’ve purchased personal care and beauty products online, and about one-fourth say they’ve ordered meal kit or restaurant delivery services (27%) or packaged grocery food (24%) online."

And, "about one-fourth say they’ve ordered meal kit or restaurant delivery services (27%) or packaged grocery food (24%) online." While the numbers are a lot smaller for fresh foods - just nine percent of US respondents say they've bought fresh foods online - the survey suggests that "as grocery delivery services expand and improve, and quality assurance is guaranteed, the allure of purchasing fresh groceries will expand."
KC's View:
To me, this is a no brainer. The numbers simply have to grow. It is inconceivable to me that they will not. And I think that anyone who believes the opposite is just kidding themselves ... not because it means that they are disagreeing with me, but because they are ignoring our recent history.