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Advertising Age has a story noting that Coca-Cola has chosen a new ad agency - Anomaly - to handle creative for its Diet Coke brand, which is seen as being a significant move because of the company's stated desire to reposition the brand.

The story notes that "Diet Coke, which is the top-selling diet soda in the U.S., has struggled in recent years along with all diet sodas. Dollar sales fell 3.7% in 2016, according to Nielsen data cited by Wells Fargo. No. 2 Diet Pepsi had a worse year, plummeting 10%. Six of the top nine diet sodas experienced a sales drop for the year, according to Wells Fargo."
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