retail news in context, analysis with attitude

• The new New Seasons Market on Mercer Island, Washington, has partnered with Amazon to provide delivery of its products to Prime Now customers in Seattle-area communities that include Bellevue, Issaquah, Laurelhurst, Renton and West Seattle. Other Seattle retailers teaming with Amazon to deliver to Prime Now shoppers include PCC Natural Markets, Uwajimaya, Bartell Drugs and a number of local restaurants.

One-hour delivery is $7.99 and two-hour delivery is free. New Seasons Market is available through Prime Now from 8 a.m. - 10 p.m. seven days a week.
KC's View:
This move enables New Seasons to have a footprint that extends beyond the neighborhood where it currently is operating, which is a smart move since the goal is for New Seasons to be operating in more neighborhoods in Washington State. This is a good way to spread the word and generate some incremental business that they might otherwise not get.

I'm always a little leery about the Amazon Prime connection, just because I worry about retailers teaming up with the enemy. But I get the impulse, and trust that my friends at New Seasons are being vigilant about making sure that their business remains their business.