retail news in context, analysis with attitude

Unata and Brick Meets Click are out with an annual report about projected growth in the e-grocery business, suggesting that "31% of U.S. shoppers are likely to order groceries online in 2017, up from 19% of shoppers that bought groceries online in 2016." In addition, the report says that "80% of shoppers who bought groceries online in 2016 plan to do so again in 2017."

In addition, the report says that "68% of shoppers who shopped online last year said that they are ‘somewhat’ or ‘very’ likely to switch grocers to one with a better online shopping experience," which points to the importance of having both a differentiated and compelling online experience.
KC's View:
This study comes out the same week as Nielsen does one saying that within a decade, 20 percent of total grocery store sales and 40 percent of center store sales will be digital. You'd think that this stuff would get retailers' attention.

While I tend to be in the camp of people who think that e-grocery will be an enormous long-term success, and that we're very much in early days right now, I do have to offer one caution. These are all projections. Sure, they're based on research, and the people doing the research are smart people. But they're projections.

In other words, guesses. (Good guesses, though. I think.)