retail news in context, analysis with attitude

• Thanks to Tom Gillpatrick, who sent me a link to a recent Washington Post story about how "a recent survey by the Oklahoma State University Department of Agricultural Economics finds that over 80 percent of Americans support 'mandatory labels on foods containing DNA,' about the same number as support mandatory labeling of GMO foods 'produced with genetic engineering'."

What's interesting about this is that all foods contain DNA - it is in pretty much every living organism.

The Post writes that "the Oklahoma State survey result is probably an example of the intersection between scientific ignorance and political ignorance, both of which are widespread. The most obvious explanation for the data is that most of these people don’t really understand what DNA is, and don’t realize that it is contained in almost all food. When they read that a strange substance called 'DNA' might be included in their food, they might suspect that this is some dangerous chemical inserted by greedy corporations for their own nefarious purposes."
KC's View: