retail news in context, analysis with attitude

by Kevin Coupe

Two fast feeders are taking steps to expand their appeal this week.

Domino's announced that it is launching a wedding registry. USA Today writes that the chain "is offering e-gift cards of various denominations, so friends and family can treat the couple to everything from food for a bachelorette party to a post-nuptials date night. Examples of packages include 'Bust Out the Fine China' and 'The Wedding Night'." The goal is to get a slice of the $58 billion wedding industry.

At the same time, McDonald's said that it is introducing a snow crab sandwich in four San Francisco-area restaurants. It is, USA Today writes, "at least the second attempt by the burger maker to tap into the Bay Area food scene for inspiration. In May, the company unveiled the made-to-order Gilroy Garlic Fries, made with garlic from Gilroy, California. The garlic fries were served in four restaurants in South Bay ... If all goes well, the sandwich could be available in about 250 stores later this year. The same promise was made when the garlic fries came out. Now they're available in nearly 240 stores throughout the Greater Bay Area."

To be honest, the Domino's offering is a little cheesy for me. But the snow crab sandwich, which is described as "mixed with celery and seasoned mayo on romaine lettuce and tomato, on sourdough bun?" I'd try that.

Why not? Maybe it would be an Eye-Opener.
KC's View: