retail news in context, analysis with attitude

by Kevin Coupe

No matter how high on the mountain you happen to be, or how long you've been there, this story ought to open your eyes to what is possible.

Re/code reports that an unrelenting five-year decline in sales and relevance means that "the BlackBerry smartphone platform fell to 0.0 percent market share in the fourth quarter of 2016, according to research firm Gartner."

The story notes that BlackBerry "was a smartphone pioneer that got leapfrogged in hardware — and more importantly, software — capability and design by Apple and the iPhone. Then Google Android swallowed the rest of the non-iPhone market with a capable, cheap operating system."

And now, it is virtually dead. One can argue that the folks at BlackBerry didn't see the importance of continued innovation, didn't pay attention to the changing marketplace, or got complacent about the leadership position the company enjoyed.

There was a time when the word "Crackberry" was coined to illustrate how addicted to their BlackBerry devices. Well, it ends up that it indeed is possible to break that addiction ... and the company that came up with the cure was BlackBerry.

Eye-Opener. to say the least.
KC's View: