retail news in context, analysis with attitude

Mashable reports that Subway - outraged over a Canadian Broadcasting Company (CBC) study saying that the chicken in its sandwiches and wraps was less than 50 percent actual chicken - has come out with its own study.

That study "evaluated the soy protein in the chicken samples," and, not surprisingly, "found the plant protein to be less than 1 percent of the sample." In other words, it was almost all fowl.

“The stunningly flawed test by Marketplace is a tremendous disservice to our customers,” said Suzanne Greco, Subway president and chief executive, said in a prepared statement. “The allegation that our chicken is only 50 percent chicken is 100 percent wrong.”

The CBC has not retracted or apologized for its conclusions, and in fact has stood by it, posting the full study on its site, and saying, essentially, that DNA does not lie.
KC's View:
Ah. Subway is going with the "fake news" defense.

Which is sort of funny, because I've always thought of what they sell as being fake sandwiches.

If I have to choose, I'm going with the CBC study. It just seems more credible to me.