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Count Walmart, PepsiCo and Starbucks among the companies that "have joined the advertising blackout against Google after learning their ads are appearing on YouTube next to videos espousing racist and anti-Semitic views," according to a story from CNet.

Variously calling the offending content "appalling" and at odd with their corporate cultures, the companies pulled all of their ads from Google-owned YouTube after the company did not live up to promises to change its policy about hate speech.

Other companies that previously pulled their ads from YouTube include Coca-Cola, Johnson & Johnson, McDonald's, and Marks & Spencer.

CNet writes that "this marks the latest bad news for YouTube, the internet's second-most-trafficked site. It's faced increasing scrutiny as waves of anti-Semitic and racist incidents have shocked the country over the past several months. As people have searched for reasons why this appears to be happening, their attention has fallen squarely on extremist news sites, social media and services like Twitter, Facebook and YouTube."
KC's View:
The purveyors of this hate speech are disgusting. Making sure that one's brand has no connection to such messages can be difficult, but I admire these companies for doing their best. It is, I think, just another example of how vigilant everybody has to be in a time when some people think the internet empowers them to say anything they want about anyone they want.